In this digital age, it is important for marketers to know what social platforms their target markets are using. It is possible to waste a substantial amount of time and money by advertising in certain social media channels that do not carry a significant percentage of users that are within your target market. Today we will look at which social media platforms have the most reach among American youth (ages 18-24).
Youtube is one of the most popular social platforms as 95% of youth and 96% of the rest of the population are active users.
TikTok has a much bigger variance of the percentage of users as 71% of youth are active users and only 52% of the general population are active users.
Instagram is similar to TikTok as 67% of youth are active users while 52% of the general population are active users.
Reddit follows suit as 61% of youth have an active account while 38% of the general population have an active account.
Snapchat holds the biggest statistical difference between youth and the general population as 59% of youth have an active account while only 26% of the rest of the population have an active account.
It is important to know where your target market spends most of their time when starting an advertising campaign. When it comes to social media advertising for youth, the five platforms listed above will have the largest reach. All the data used in this article was gathered from marketingcharts.com.
