St. Francis Medical Center, a valued long-time client, partnered with us to develop an outdoor and digital campaign promoting their Level III NICU. Their mission was clear: to ensure that expecting parents in Northeast Louisiana knew they didn’t have to travel far from home to receive the highest level of neonatal care.

NMY created the campaign message, “Keep Babies Close and Families Together,” to highlight not only the advanced care St. Francis provides, but also the emotional and practical importance of keeping families near their support systems. The campaign’s imagery—newborns cradled in the arms of their parents—delivers a powerful emotional connection, reinforcing the tagline with warmth, love, and reassurance.

We’re proud to help bring this message to life and support St. Francis in their commitment to caring for families where they need it most—close to home.