A new website to guide customers seamlessly from browsing to buying.
NMY built Pearce Lumber’s original website and has spearheaded their SEO strategy ever since. When Pearce came to us for a refresh, we knew a simple makeover wouldn't cut it—their business goals had evolved.
While their original site focused on company history, the new build needed to drive sales. We shifted the focus directly to their inventory, giving every product a dedicated page optimized for modern SEO and AI search visibility. Clear internal and external links now guide visitors effortlessly from browsing to buying.
Most importantly, we balanced this sales-first approach with Pearce’s signature warmth, preserving the hometown, community-focused feel that makes them unique. We’re honored by Pearce Lumber’s continued trust and excited to drive their next chapter of growth.
