THE WORLD IS CHANGING, AND OUR TEAM OF MEDIA SPECIALISTS IS ALWAYS LOOKING FOR THE NEWEST WAY TO MARKET YOUR BUSINESS.
At Newcomer Morris and Young, we specialize in media strategy. Our aim is to use the most effective media mix to keep a company and brand it in front of potential customers, no matter their location. We utilize traditional media along with social, web, and digital media. NMY subscribes to Comscore ratings to hit your company's demographics in the most cost-efficient and effective way.
Radio Advertising
Traditional radio advertising continues to be a highly effective and influential marketing tool, leveraging the intimate and immersive nature of the medium. With the ability to reach a diverse audience across different demographic. The adaptability of radio to different formats and genres also provides advertisers with the flexibility to tailor their messages to specific target markets. In an era dominated by digital platforms, traditional radio advertising remains a potent and timeless avenue for conveying messages and building brand awareness.
TV Advertising
Comscore offers a 360-degree view of consumption based on massive, passively-collected datasets – and decades of experience as an industry leader in both TV and digital – to deliver deep insights into size, demographic composition, engagement, and behavioral trends across platforms. In a rapidly converging media landscape, you need precise and reliable TV and digital ratings to understand the true value of audiences wherever they consume media. © 2018 Comscore, Inc.
Billboard Advertising
Billboard advertising continues to be a powerful and impactful means of communication in the advertising landscape. Positioned strategically in high-traffic areas, billboards command attention and deliver messages to a broad and diverse audience. The visual nature of billboards allows for quick and concise messaging, making a lasting impression on passersby. With their large, eye-catching designs, billboards have the ability to create brand recognition and reinforce marketing campaigns. They serve as constant reminders, reaching consumers during their daily routines and influencing purchasing decisions. Additionally, billboard advertising offers a level of permanence and visibility that other mediums may lack, contributing to its effectiveness in building brand awareness and maintaining a strong presence in the public consciousness.
Print Advertising
Print advertising maintains its effectiveness by offering a tangible and enduring way to engage audiences. Whether in newspapers, magazines, brochures, or direct mail, the tactile nature of print materials creates a unique connection with readers. Print ads allow for in-depth storytelling and the display of detailed information, catering to a more focused and receptive audience. The credibility associated with established print publications can enhance the perceived trustworthiness of the advertised content. Additionally, print ads have a lasting physical presence, enabling readers to revisit the information at their own pace. While digital media dominates the advertising landscape, print advertising continues to carve its niche by providing a reliable and memorable way to convey messages to specific demographics and foster brand loyalty.
