United Way of Northeast Louisiana’s 2025 campaign is off to a vibrant and dynamic start!

This year, they aimed to bring new energy to their materials by incorporating bold colors, fresh program logos, and updated branding elements from United Way’s national identity.

With a large amount of information to communicate in a compact format, our challenge was to design materials that were both visually engaging and easy to navigate. We introduced clear structure and hierarchy, making space for infographic elements on the inside flap and using new icons and logos to break content into digestible, reader-friendly sections. All of this was done while adhering to United Way’s national brand standards, including specific fonts and color guidelines.

We’re proud to support United Way of Northeast Louisiana as they launch their 2025 campaign—and we look forward to continuing our partnership throughout the year to help bring their mission to life.