Monroe Chamber of Commerce needed a new logo which incorporated the many aspects of the chamber's mission.

The final logo beautifully encapsulates key elements of Monroe's vibrant business community: the airport, downtown area, and ULM. Each piece was carefully chosen to reflect Monroe's unique identity and strengths.

The airport's inclusion highlights Monroe's exceptional position as a small town with big-city accessibility, enabling seamless and convenient business travel without the need to rely on larger hubs. Downtown Monroe, while not sprawling like major metropolitan areas, exudes its own distinct charm. A standout feature is the "pink house"—a historic structure that, though no longer pink, has perched atop one of Monroe's largest buildings for decades. This iconic silhouette is artistically woven into the logo to create an instantly recognizable symbol of the downtown area.

Another architectural highlight is ULM’s library tower, a proud emblem of growth and education within the Monroe community. It represents not just the university but also the spirit of progress that drives the region. Completing the design are representations of the Ouachita River, a lifeline for the area, and the lush green fields symbolizing Monroe's vital agricultural heritage.

Thanks to NMY's deep-rooted connection to the local community, this logo for the Monroe Chamber of Commerce goes beyond aesthetics—it embodies an authentic understanding of what makes Monroe’s business community flourish.