The Louisiana Cancer Foundation wanted to bring a 5K charity run back to our area.

After the success of the Komen for the Cure 5K, the Louisiana Cancer Foundation, Northeast Louisiana Cancer Institute, and Cancer Foundation League sought to organize their own 5K run to support cancer patients in Northeast Louisiana. In 2024, they partnered with NMY to develop marketing and branding for their inaugural event, set for 2025.

The first step was creating a name that would be both memorable and reflective of the event's mission. MAD Dash 5K (Making A Difference) was born out of a deep understanding of our clients, their goals, and the local community.

Once the name was finalized, we designed a logo that symbolizes both the energy of a 5K race and the purpose behind the event. The primary blue color was inspired by the Louisiana Cancer Foundation’s logo, while the plum accent color honors cancer caregivers and serves as a tribute to all cancer survivors and their families, without singling out a specific cancer type.

With the branding established, we've been working tirelessly to bring this vision to life, creating event materials such as t-shirts, social media campaigns, signage, and more.

Don't miss the chance to make a difference! Sign up for the MAD Dash 5K, happening on April 5, 2025!