Northeast Louisiana Cancer Institute Campaign for Low Dose Radiation Therapy

The Challenge: Introduce Northeast Louisiana Cancer Institute’s (NELCI) innovative Low Dose Radiation Therapy—a treatment that successfully reduces arthritis, joint, and plantar fasciitis pain—to a local audience.

The Strategy: Leveraging our deep understanding of the NELCI brand, we built a fresh, lifestyle-oriented campaign centered on joyful, pain-free living. Imagery focused on our target audience doing what they love most—from gardening to playing pickleball with grandkids. Because the campaign span multiple mediums—including print magazines, newspapers, social media, and digital banners—we kept the creative agile. We paired tailored headlines to match specific imagery while maintaining a consistent sub-headline across all assets to solidify the message.

The Outcome: An eye-catching, high-readability campaign that delivers a powerful message succinctly. We love collaborating with long-term partners like NELCI, and we are thrilled to help them launch this exciting new chapter in local patient care.