How to Use Brand Marketing to Improve Performance Marketing Campaigns
Brands can no longer afford to focus only on either brand marketing and performance marketing if they want to survive. Consumers are no longer willing to have a strictly transactional relationship with brands. They want a deeper connection with brands before they buy, especially in the age of digital marketing with consumers being bombarded with a constant barrage of performance marketing. You need both brand marketing and performance marketing to build trust and activate consumers to buy.