Facebook is a great place for businesses, small and large, to advertise their products and build a brand reputation with the people around them. At NMY, we specialize in Facebook and LinkedIn advertising. NMY’s web team streamlines your advertising goals with customized ads for each platform, reaching your target audience every time.
Below, you’ll find 5 ways to ensure you are using best practices when implementing Facebook and LinkedIn ads for your small business.
1. Know your Target Audience
In order to ensure that your ad is effective, you have to know WHO your services are targeting. Before you even start crafting your message or setting your budget, you need to focus on narrowing your target audience, selecting the demographic of people who are most likely to be interested in your product or service.
2. Be fun, original, and unique
The number one goal of your Facebook ad is to entertain and engage potential customers enough to get them to stop scrolling long enough to read you ad. Serious and sale oriented ads are often times too disruptive for a Facebook newsfeed, so it’s encouraged to keep your ad light, fun and creative.
3. Keep a consistent brand
Although your message may change, it’s important that all of your ads have a recognizable voice, consistency, and design so people can associate it with your brand.
4. Measure results and make adjustments
Facebook ad practices should evolve with time, and there is always room to learn and grow. It’s important to analyze the results of you ad, measuring your reach, impressions, and clicks, to help determine the next course of action
5. Use Facebook to your advantage
Facebook has a dedicated team of advertising professionals waiting to offer advice, assistance in building campaigns, and answer any ad related questions. If you need help building an ad, targeting an audience, or analyzing results, make an appointment with a Facebook ad specialist.
Advertising online is a great and cost effective way to drive traffic to your business, but determining where, when, and how exactly to get your message out to the interwebs can be overwhelming. Let NMY’s web team help you streamline your online advertising goals with customized ads for each platform. Call NMY today!