Facebook Ad Best Practices for Small Businesses

5 ways to ensure you are using best practices when implementing Facebook and LinkedIn ads for your small business.

by Robin

Facebook is a great place for businesses, small and large, to advertise their products and build a brand reputation with the people around them. At NMY, we specialize in Facebook and LinkedIn advertising. NMY’s web team streamlines your advertising goals with customized ads for each platform, reaching your target audience every time.

Below, you’ll find 5 ways to ensure you are using best practices when implementing Facebook and LinkedIn ads for your small business.

1. Know your Target Audience

In order to ensure that your ad is effective, you have to know WHO your services are targeting. Before you even start crafting your message or setting your budget, you need to focus on narrowing your target audience, selecting the demographic of people who are most likely to be interested in your product or service.


2. Be fun, original, and unique

The number one goal of your Facebook ad is to entertain and engage potential customers enough to get them to stop scrolling long enough to read you ad. Serious and sale oriented ads are often times too disruptive for a Facebook newsfeed, so it’s encouraged to keep your ad light, fun and creative.

3. Keep a consistent brand

Although your message may change, it’s important that all of your ads have a recognizable voice, consistency, and design so people can associate it with your brand.

4.  Measure results and make adjustments

Facebook ad practices should evolve with time, and there is always room to learn and grow. It’s important to analyze the results of you ad, measuring your reach, impressions, and clicks, to help determine the next course of action

5. Use Facebook to your advantage

Facebook has a dedicated team of advertising professionals waiting to offer advice, assistance in building campaigns, and answer any ad related questions. If you need help building an ad, targeting an audience, or analyzing results, make an appointment with a Facebook ad specialist.

Advertising online is a great and cost effective way to drive traffic to your business, but determining where, when, and how exactly to get your message out to the interwebs can be overwhelming. Let NMY’s web team help you streamline your online advertising goals with customized ads for each platform. Call NMY today!


 

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Jamie Madden

Jamie Madden

Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.

Paula Burgess

Paula Burgess

Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.

Graham Morris

Graham Morris

Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.

Sharon Armstrong

Sharon Armstrong

Sharon worked for 33 years as a Social Service Analyst for the State and retired in 2007 but did that prepare her for the hustle and bustle of advertising? She started her NMY residency as Media Assistant and later moved to Accounting. When she's not wrangling us she spends her time wrangling her family, crocheting, and working in the yard.

Megan Williams

Megan Williams

Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.

Ashley McTurner

Ashley McTurner

A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.

Robin Thorpe

Robin Thorpe

As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.

Kayleigh Mailhes

Kayleigh Mailhes

Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.

Adam Greene

Adam Greene

A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.

Jordan Greene

Jordan Greene

A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.

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What can we help you with?

VIDEO
WEB
PRINT
MEDIA

Or maybe you'd like to...

CONTACT US