Generational differences are very important to understand in the world of advertising and marketing. As advertising professionals, we need to understand what drives people to participate in advertisements and how to better reach those in the 3 most prevalent generations we see in 2018. At NMY, we recognize the similarities and differences between the generations, and work hard to provide advertising that can be easily consumed by Baby Boomers, Generation X, and the Millennials.
Those born between the years of 1946 and 1964 fall into what we call the Baby Boomers. While many think that TV and radio is the best way to reach the older population, studies suggest that Baby Boomers spend an average of 27 hours a week online. Nearly 70% of this population are active on Facebook, making Facebook Advertising one of the best ways to reach this generation. Following closely behind is mobile email campaigns including email blasts, as many of this population check their email regularly.
Between the years of 1965 and 1980, Generation X was born. Generation X was the first generation to have the internet around for most of their life, and many were some of the first adopters of social media platforms like Facebook, Twitter and MySpace. According to nielsen analytics, the advertisements that resonate with this generation most effectively include those with a strong focus on humor, theme, and tone. This generation has also been known to react well to nostalgic advertising via digital video, as over 79% of this generation streams or downloads video on a monthly basis.
Often pegged as the hardest generation to focus advertising efforts, Millennials are the largest generation in the US and spent most of their lives interacting with technology on a daily basis. Studies suggest that millennials often lean toward influencer marketing, as nearly 68% of millennials report that they will not make a major purchasing decision until they have spoken to people they trust about it first. Platforms like Yelp, TripAdvisor and Rotten Tomatoes are used by this generation more than any other, and can often be found looking for advice on online forums, reviews, and reading personal experiences before committing to any purchase.
Advertising to specific generations can be tricky, but the professionals at NMY are dedicated to using the right medium to reach the right people. Interested on which generation your products should be marketed toward? NMY can help with that too! From web and digital advertisements, to newspaper ads and TV commercials, NMY has you covered and can assist you in focusing your advertising efforts in the most effective way possible. Call NMY today to discuss how you can use advertising as a tool to propel your business forward today!