Generational differences are very important to understand in the world of advertising and marketing. As advertising professionals, we need to understand what drives people to participate in advertisements and how to better reach those in the 3 most prevalent generations we see in 2018. At NMY, we recognize the similarities and differences between the generations, and work hard to provide advertising that can be easily consumed by Baby Boomers, Generation X, and the Millennials.
Those born between the years of 1946 and 1964 fall into what we call the Baby Boomers. While many think that TV and radio is the best way to reach the older population, studies suggest that Baby Boomers spend an average of 27 hours a week online. Nearly 70% of this population are active on Facebook, making Facebook Advertising one of the best ways to reach this generation. Following closely behind is mobile email campaigns including email blasts, as many of this population check their email regularly.
Between the years of 1965 and 1980, Generation X was born. Generation X was the first generation to have the internet around for most of their life, and many were some of the first adopters of social media platforms like Facebook, Twitter and MySpace. According to nielsen analytics, the advertisements that resonate with this generation most effectively include those with a strong focus on humor, theme, and tone. This generation has also been known to react well to nostalgic advertising via digital video, as over 79% of this generation streams or downloads video on a monthly basis.
Often pegged as the hardest generation to focus advertising efforts, Millennials are the largest generation in the US and spent most of their lives interacting with technology on a daily basis. Studies suggest that millennials often lean toward influencer marketing, as nearly 68% of millennials report that they will not make a major purchasing decision until they have spoken to people they trust about it first. Platforms like Yelp, TripAdvisor and Rotten Tomatoes are used by this generation more than any other, and can often be found looking for advice on online forums, reviews, and reading personal experiences before committing to any purchase.
Advertising to specific generations can be tricky, but the professionals at NMY are dedicated to using the right medium to reach the right people. Interested on which generation your products should be marketed toward? NMY can help with that too! From web and digital advertisements, to newspaper ads and TV commercials, NMY has you covered and can assist you in focusing your advertising efforts in the most effective way possible. Call NMY today to discuss how you can use advertising as a tool to propel your business forward today!
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.