January 11th marked the end of times for publishers and advertisers on Facebook. Mark Zuckerberg, CEO of Facebook, announced on Thursday that he would be changing our familiar Facebook News Feed and altering it in favor of "more meaningful interactions."
This is a terrible nightmare for advertisers, publishers, and small business owners who rely on Facebook to promote their business. Here's why.
1. New scoring system for your business' posts
Starting soon, Facebook will start altering the way it determines which status updates you see. Currently, the Facebook algorithm delivers statuses depending on average post engagement (likes, clicks, comments, and shares) but that will soon change. Under Facebook's revamped News Feed, posts from friends and family will be much more prominent, but at the expense of publisher and brand pages being suppressed by as much as 5x.
2. Good-bye post engagement
Currently, it's estimated that average page reach is about 2-5% -- meaning that out of 100 page likes, only 2-5 of your fans are likely to see your posts. This number has been declining for years, but as Facebook integrates to their revamped News Feed, post engagement could plummet even further. Inc.com estimates that publishers and brands could see an average of 80% reduction in page reach, clicks, and engagement.
3. Ad prices could skyrocket
Because post engagement will be almost non-existent, brands and publishers can forget about their organic reach. Most small businesses who once relied on organic post reach will now have to turn to paid ads to get their information to the masses. The new change could, in turn, increase ad prices by substantially more going forward.
Newcomer, Morris, and Young, INC is a full service advertising agency, and we can handle ANY change. If you find your organic post reach declining, call us today to discuss how NMY can help you fight back! We specialize in Google AdWords, Facebook Advertising, and Search Engine Optimization to make sure you stay at the top of your market.