As the end of the year approaches, many of our favorite social media platforms are gearing up for redesigns, updates, and automations that could change the way we view social media in 2018. Among these are SnapChat, Twitter, and Facebook; who together give social media access to over 2 billion daily active users.
There is no doubting the versatility of AI, or Artificial Intelligence in today’s tech and media industry. AI is used by advertisers, small business owners, and active social media users, often times without realizing that we are using it. Last month, Facebook took AI to the next level to combat one of our nation's most pressing and lingering epidemics: suicide. In an effort to step up it’s suicide prevention efforts, Facebook has rolled out an AI that can scan posts and comments for references to suicide or self-harm. After the post is flagged by AI, Facebook personnel review the posts to deem whether an immediate intervention is necessary. In the past month, the company has worked with first responders on over 100 wellness checks based on reports from Facebook's Artificial Intelligence.
For the past year, SnapChat users have expressed dissatisfaction with the way the platform mixes personal stories with content from creators, publishers, and influencers. By mixing branding content with active, personal stories from friends and family, SnapChat seemed to be taking the personal relationship out of the social media platform. With the 2018 redesign, the company is addressing these complaints head-on. SnapChat claims to be “separating the social from the media” by creating separate tabs for personal and generalized content. Starting in the new year, swiping left on the camera will bring you stories shared by friends, while swiping right will bring you to a personalized discover tab with access to publishers, creators and influencers.
Not all 2018 updates will directly increase the experience of the daily social media user. Some, like Twitter’s new “Promotion Mode,” will give smaller brands the option to automatically advertise certain tweets that Twitter has deemed successful enough to generate likes, re-tweets and impressions. This service, priced at $99 a month, uses Twitter’s algorithm to select and promote tweets automatically. When this feature is enabled, quality tweets will be promoted, with expectations to reach an average of 30,000 more people and add 30 new followers to your page each month. Users will then be granted access to data from their tweets, reach, and profile visits through a specialized dashboard.
As a small, locally-owned business, we understand the need for an active social media presence on almost all platforms. Plus, it’s important to stay up to date with current and future social media trends. If you need assistance in advertising, promoting, or utilizing your business through social media, contact the advertising professionals at NMY today!
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.