As the end of the year approaches, many of our favorite social media platforms are gearing up for redesigns, updates, and automations that could change the way we view social media in 2018. Among these are SnapChat, Twitter, and Facebook; who together give social media access to over 2 billion daily active users.
There is no doubting the versatility of AI, or Artificial Intelligence in today’s tech and media industry. AI is used by advertisers, small business owners, and active social media users, often times without realizing that we are using it. Last month, Facebook took AI to the next level to combat one of our nation's most pressing and lingering epidemics: suicide. In an effort to step up it’s suicide prevention efforts, Facebook has rolled out an AI that can scan posts and comments for references to suicide or self-harm. After the post is flagged by AI, Facebook personnel review the posts to deem whether an immediate intervention is necessary. In the past month, the company has worked with first responders on over 100 wellness checks based on reports from Facebook's Artificial Intelligence.
For the past year, SnapChat users have expressed dissatisfaction with the way the platform mixes personal stories with content from creators, publishers, and influencers. By mixing branding content with active, personal stories from friends and family, SnapChat seemed to be taking the personal relationship out of the social media platform. With the 2018 redesign, the company is addressing these complaints head-on. SnapChat claims to be “separating the social from the media” by creating separate tabs for personal and generalized content. Starting in the new year, swiping left on the camera will bring you stories shared by friends, while swiping right will bring you to a personalized discover tab with access to publishers, creators and influencers.
Not all 2018 updates will directly increase the experience of the daily social media user. Some, like Twitter’s new “Promotion Mode,” will give smaller brands the option to automatically advertise certain tweets that Twitter has deemed successful enough to generate likes, re-tweets and impressions. This service, priced at $99 a month, uses Twitter’s algorithm to select and promote tweets automatically. When this feature is enabled, quality tweets will be promoted, with expectations to reach an average of 30,000 more people and add 30 new followers to your page each month. Users will then be granted access to data from their tweets, reach, and profile visits through a specialized dashboard.
As a small, locally-owned business, we understand the need for an active social media presence on almost all platforms. Plus, it’s important to stay up to date with current and future social media trends. If you need assistance in advertising, promoting, or utilizing your business through social media, contact the advertising professionals at NMY today!