According to this article, celebrity endorsements, also known as celebrity branding, “is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their fame to help promote a product, service or even raise awareness on environmental or social matters.”
When we think of celebrity endorsements, some popular brand/celebrity duo’s come to mind. Arguably the most easily recognizable are George Foreman Grills, endorsed by George Foreman; Daniel Craig for Heineken; and Drew Barrymore for CoverGirl.
The easiest celebrity endorsements to spot can be seen on online ads, found inside magazine spreads, or heard through TV and radio advertisements, but more recently, popular music has been used to intentionally and unintentionally endorse products. Take a look at three celebrities who have included endorsements in their Billboard Top 100 hits.
On October 6th, 2012, Jason Aldean’s song “Take a Little Ride” hit #1 on Billboard's Hot 100 Country songs. A few months prior to the release of this chart-topping single, Aldean altered the lyrics of his song to accommodate a new endorsement deal with the Coors Brewing Company. With this change, “swing by the quick stop, grab a little shiner bock,” became ”swing by the quick stop, grab a couple Rocky Tops.”
In March of 2007, Rihanna broke into mainstream music with her lead single, “Umbrella.” This pop, hip hop, and R&B song holds the number 3 spot on the 100 best songs of 2007, and won Video of the Year and Monster Single of the Year at the 2007 MTV Video Music Awards. In addition to Umbrella’s commercial success, Rihanna has had success in the market of celebrity endorsements. Before the song was released, Totes Isotoner (a Cincinnati based Umbrella manufacturer) partnered with the young superstar to produce a line of customized umbrellas, featuring sparkly fabrics and glittery charms on the handles. The company, which had never tried a partnership like this before, says it now reaches younger shoppers and receives online traffic like never before.
During the 2015 Super Bowl 50 Halftime show, Beyonce premiered a song from her 6th studio album, Lemonade, entitled “Formation.” Around the 3:00 mark, Beyonce’s lyrics mention going to Red Lobster. While this may seem like a silly homage to “wining and dining,” the national Red Lobster chain actually saw a 33% increase in sales after Beyonce’s mention of their restaurant. Red Lobster, who were completely blindsided by the song mention, welcomed the free publicity with a series of tweets. These included a play on their Cheddar Bay Biscuits, calling them “Cheddar Bey Biscuits.”
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.