The First Hashtag
In the late 1990’s, the hashtag was first utilized to categorize items into groups on Internet Relay Chat, a communication platform that connected people from all around the world. They were used almost as often as today, for grouping messages, images, content, and video into categories for easier online consumption.
In 2007, the whole meaning of the hashtag changed. While it’s debated who actually used the first hashtag, designer Chris Messina gets the credit for his use of #barcamp on the social media platform, Twitter.
A Platform Phenomenon
Today, more than 157 million people check Twitter on a daily basis. Pairing that with 500 million+ daily tweets, Twitter has the ability to foster and breed a plethora of different hashtags.
Hashtags are used for a variety of reasons, such as brand awareness, spreading news, or promoting causes. Because of the hashtags variety of uses, the phenomenon has been adopted on nearly every social media platform. On Instagram, photo sharers can add up to 30 hashtags to better reach their target audience. In 2013, hashtags took over the Facebook platform and brought a whole new experience to Facebook's one-billion active users.
Studies indicate that 67% of Twitter users employ the platform for marketing purposes, and with over 50 million business pages on Facebook, marketing on social media has never been more important. When thinking of appropriate hashtags, it is key to only hashtag those phrases that you would like consumers to associate with your brand. Keep the hashtags short, fun, and relevant. When promoting an event, be sure to use consistency in your hashtags to effectively guide people toward your brand. Finally, use popular hashtags when promoting your brand. When posting about a giveaway, use familiar hashtags like #freebie, #giveaway, or #contest to reach a wider audience.
At #NMY, we work with all major social media platforms to bring our clients the most dynamic, powerful, and successful social media presence possible. If you would like to learn more about #hashtags or #socialmediamarketing, call #NMY today!