If you are one of Facebook's 1.9 billion users, you've likely come across a meme. Meme's, or "humorous images, videos, pieces of text, etc. that are copied and spread rapidly by internet users" have consumed our social media platforms, search engines, and online news sources.
Memes are often used to spread awareness, carry cultural ideas, or promote worldviews, but many don't recognize the power of the meme in the advertising community. Brands, such as Jimmy John's sandwiches and Norweigian Airlines, have already incorporated memes into their advertising strategy.
1. Easy for the creator and the consumer
Most memes are simple images with a few words of printed text. With such simple creative guidelines, and with the help of meme makers like memegenerator.net, advertisers can create funny or thought-provoking memes in minutes. Memes can bring a new dinamic to a brand's online presence by creating an environment where followers can like, comment, and share original, value-added content.
2. Familiar and Inclusive
Most memes that spread around Facebook include specific references to pop culture, history, or famous people. Since these images are highly recognizable, many poeple find memes understandable and easy to identify. Memes that use specific references help create communities of people who feel "in" on the joke and share it with people who understand it, too.
3. New, Creative and Original Content
Memes are great advertising tools becasue they don't feel like a sales pitch. Instead of social media posts that feature product after product, a cute or funny meme can increase brand awareness while offering a break from direct sales tactics. Creating new, original content can also boost moral in the office by allowing an outlet for creativity. Even if you meme doesn't go viral, a well thought out, fun, and exciting meme will definitely grab the attention of your audience.
To see specific examples of memes being used in brand advertising, click HERE.
To learn more about how memes can be used in the advertising industry, click HERE.
For original, fun, and creative content for your social media or website, call NMY today!