Since the announcement of the Oculus Rift in May of 2015, Virtual Reality, or VR, has been at the forefront of the tech community. Some, including Facebook’s Mark Zuckerberg, believe that VR is not only important, but essential in the future of entertainment, filmmaking, and gaming.
Although many people are interested in Virtual Reality, few can predict how useful VR will be in the future. Many predict that VR will take the place of modern gaming and television, but those in the advertising industry anticipate a future with VR on the front line.
WHY VIRTUAL REALITY?
- AN INCREDIBLY POWERFUL SELLING CHANNEL
With the help of VR, advertisers and brand managers will be able to fully engulf consumers in their brand. In the future, users can feel like they are a part of the ad- where they can interact, touch, and play with the product like never before.
- BIG BUSINESSES ARE DRIVING ITS GROWTH
As an industry worth over $1.9 billion, Virtual Reality will be showing up more and more along side big businesses and other non-tech corporations. For example, our future includes virtual driving experiences for potential car buyers, along with VR fashion design and interior decorating. On a smaller scale, virtual business meetings with people from across the world may be closer than you might believe.
- SOCIAL VR
Virtual Reality is often criticized for it’s isolating tendencies, but with the introduction of social media into virtual reality, users can expect virtual chat rooms with avatars, and customizable virtual social spaces. With Facebook’s $100 million investment of the Oculus Rift, a total VR experience through social media is already at our fingertips.
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