While it’s true that millennials are the “internet generation,” to lump them all together would be a careless mistake. It is averaged that millennials reflect $22 million in buying power, but are said to be one of the hardest generations for marketers to understand.
With Facebook remaining the most popular social media platform, it’s easy to assume that millennials make up the majority of Facebook’s 1.86 billion active users. Instead, it is estimated that only 48% of millennials even use Facebook, with only about 41% still remaining active.
So, where are all of the millennials?
Even with the measured success of Facebook, the majority of users are non-millennials. Every other measured social media platform, including Instagram, YouTube, Twitter, Snapchat, Pinterest and LinkedIn, was found to be more popular with the millennial population. Ranked among the top platforms used by millennials is YouTube with 64%, Instagram with 45%, SnapChat at 42% and Twitter with 28%.
Newcomer, Morris and Young Ad Agency can help you advertise on social media! Call us today and ask about the different ways you can market to every generation through video, web and print advertising.
To learn more about marketing to millennials, visit We Are Social Media’s 5 facts about millennials that marketers ought to know.