There’s something about holding a newly printed project and smelling the fresh ink on paper that makes a graphic designer’s heart happy… especially after sitting in front of the computer creating for hours on end. Whether that’s a new business card or magazine, as a consumer it feels good to hold something in your hand. “Old-fashioned” print pieces still remain a cornerstone in the world of advertising. With social media becoming the new place for “coffee shop talk,” the Internet becoming the new “Dewey Decimal System,” and video has transforming into the new “photography,” we tend to forget the physical world we live in. Even as we’ve come to embrace this digital age, print marketing remains essential for big and small companies alike.
3 BIG reasons print marketing is still important:
1. Print grabs attention.
Digital media may have a lot to offer in our world of “convenience,” but print offers a refreshing take on showcasing your company. The lasting impression you can make with ink-on-paper can easily become lost in a slue messages sitting in our junk mailboxes that we tend to delete or forget about anyway. Print is not just a momentary item that can be deleted! Yes, email can be a great way to get out the message quickly, but there is something more personal about a postcard or countertop brochure. This personal touch not only allows your customers to see what you have to offer, but the it makes them feel more valued which encourages customer loyalty.
2. Print gives you a competitive edge.
Utilizing print media allows your company or business to stand out. Print media builds credibility. The ‘appearance” of your company, whether online or in the real world, can either make or break you. More and more people are looking to disconnect from the digital world, even for just a moment. That’s when print can come in and fill the gap. It’s refreshing in a digitally obsessed world and allows your customers a chance to unplug and really absorb your marketing.
3. Print opens up more ways to advertise.
Print doesn’t have to just be a business card or brochure. How many times have you noticed a sign or poster while driving or walking? Having these forms of print advertisements is not only visual but can reach customers in a wide variety of places. Also, print is not limited in design. Just like traditional art, there are so many different design directions that can take place on ONE project. Make your designs count!