Image. Identity. Visual expressions broadcast our unique styles, personalities, and values to the universe. It separates us; revealing our individuality without saying a word. It’s the image we project to the world. It’s called branding and it’s the bedrock to any strong marketing strategy.
As a business owner, profitability is pretty high on the list of overall objectives. Marketing is an investment to help reach that objective. The big dilemma is how to market successfully and within budget. Unfortunately, there’s no magic bullet for successful marketing.
What works for a plumber may not work for a dentist. But there is one influence which applies to every business: The First Impression. You will be evaluated, judged, profiled, sized-up, accepted or cast aside in a matter of heart beats, and that’s why branding is essential to your overall efforts.
A company’s website is a marketing tool; make no illusions about it. The difference with a website when compared to other marketing formats is the fact that it has multiple purposes. You can click it, buy stuff from it, learn more about the business, etc. It’s also, typically, the first impression of your business to potential customers.
According to market research, more than half of website visitors spend less than 15 seconds viewing a website and even less on mobile; meaning you need to grab their attention wicked fast! (Hubspot.com)
Just like any marketing material, a website should project the image you want associated with your business. The more professional your business appears the more creditable it looks. It also needs to be engaging. You’ve got to make people stop and say, “uhm...that’s interesting.”
Enough mumbo jumbo!
Benefits of a Custom Website
Created for you, and only you. Your fingerprint in the vast digital ocean of chaos. You’ll have the ability to stun the explorers. It may be the difference in a potential customer clicking to see more of your business or product, or clicking to a competitor’s site..
Search Engine Friendly
If a website is a house, the code is the foundation. Code critically influences how search engines rank a site (SEO). The better search engines like your site, the higher the ranking, the greater potential for more visitors. Not only will the design be custom but the coding within will be too.
The internet changes as often as stock prices, so it’s important your website adapts to those changes. Also, custom coding can accommodate features you may want or need in the future.
No website is immune to internet shenanigans, but a custom site is less likely to be victimized when compared to other sites.
When things go all Lord-Of-The-Flies, you’ll need someone to call. If you’ve chosen the custom website route, you’re probably besties with the designer by now...so just call them!
There it is. If none of this is important to you, you don’t need a custom website.