The comfort of nothing | Christmas time is great for consumers and advertisers. Consumers are slammed all day, every day during the holidays with deals, savings and offers.

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by Adam

Advertisers are spending the last pieces of their advertising dollars and ready to cash in on all their efforts. But there’s two sides to the story. Consumers get the deals but they are incessantly being bugged. Advertisers struggle to be noticed and standout from the competition.

The famous (and delicious) candy bar, Kit Kat, has a nice approach this year to help set them apart. Also, it plays off their theme, “Gimmie a break,” or “have a break.” Check out this TV spot from Kit Kat. Sometimes going against the grain and thinking outside of the box can set your brand apart from others.

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