The Hard Sell | Yep, you could do it yourself

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by Megan

There are a lot of programs out there that put the power in your hands. We know you've seen the "build-your-own" website ads that picture a stunning website created by a lovely lady, clicking and dragging with a smile on her face. We know they're out there. And for the most part, they're not lying to you. It can be relatively easy and inexpensive to build your own website. With the tools out there that give you complete control, you'll inevitably ask yourself: Why should I pay someone to build my website? The answer is simple but you may not want to hear it… a website you build will look like a website you built. That’s right, I said it. You’re not a web designer and, more importantly, you don't want to be.

I'm sure you have great taste and wonderful intentions but the reality is that this stuff is hard. And while the site you build for yourself might look amazing to you, chances are your target audience can see right through it.

That's why hiring a team of educated, experienced developers is so important.

As web designers and developers, our job is difficult but not in the way you might imagine. See, we have to convince you to relinquish a little control - to convince you that we have your best interest at heart. The hardest part? Telling you the truth when it is most certainly not what you want to hear. Our job is to understand the web in a way that you don't and shouldn't have to.

So, before you go reaching for that keyboard consider what your competitors might do. Consider how embarrassing it will be when you and your competitor launch your brand new sites in the same week only to find out you've both selected the same template from that cookie cutter developer. It happens - a lot. How are you going to convince your customers that you’re different, better… when you look exactly the same?

You have specific needs. Your developer should understand that. Your developer should, first and foremost, get inside your customers' head because that's where the business comes from and only secondarily into yours. What comes out should be an effective, unique marketing tool. Not a placeholder.

Look, you do what you do all day and building websites is a full time job. You can't do both and believe me, you don't want to. So let your developer take the web building stuff off your hands.  That's what we're here for.

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NEWCOMER, MORRIS, AND YOUNG LLC
2905 EVANGELINE STREET, MONROE, LA 71201
(318)325-1544

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