How AI is Changing Business

The Current State of AI

Over the past few years, artificial intelligence (AI) has been in rapid development and is now to the point where it can provide massive benefits for businesses and individuals alike. Whether you need help with your social media caption or want to know the history of George Washington, AI software such as ChatGPT has you covered. AI is getting more advanced by the day. This advancement comes with many benefits but also some potential problems.

Smarter Decision Making

One of the most significant advantages of AI is its capability to provide valuable insights and support the decision-making process. AI algorithms can analyze complex data sets, identify trends, and predict outcomes with remarkable accuracy. By leveraging AI-powered analytics, businesses can make data-driven decisions, optimize processes, and gain a competitive edge in whatever market they are in. From inventory management to pricing strategies, AI enables businesses to make smarter and more informed choices that maximize efficiency and profitability.

Automation and Efficiency

AI has revolutionized automation, eliminating repetitive and mundane tasks, and enabling employees to focus on more strategic and value-added activities. Robotic Process Automation (RPA) powered by AI can handle routine tasks like data entry, invoice processing, and customer support, freeing up human resources for tasks that require creativity, critical thinking, and problem-solving skills. This increased efficiency not only improves productivity but also reduces costs and accelerates business operations.

Enhanced Customer Experiences

With AI, businesses can provide personalized and tailored experiences to their customers, enhancing satisfaction and loyalty. AI-powered chatbots and virtual assistants can interact with customers in real-time, addressing queries, providing recommendations, and resolving issues promptly. Natural Language Processing (NLP) algorithms enable machines to understand human language, enabling businesses to deliver personalized experiences at scale. AI algorithms can analyze customer data, preferences, and behaviors to offer personalized product recommendations, targeted marketing campaigns, and customized offers. This ultimately improves customer engagement and drives sales.

Potential Dangers

Artificial intelligence presents potential dangers such as privacy breaches, algorithmic bias, job displacement, and lack of transparency and accountability. AI systems can compromise privacy by collecting and analyzing personal data. Biased training data and flawed algorithms can perpetuate discrimination. Automation powered by AI may lead to job losses. The increasing autonomy of AI raises concerns about control and decision-making. To address these risks, robust regulations, ethical guidelines, and ongoing dialogue are essential for responsible AI development and deployment.


Although AI advancement could potentially lead to unnecessary problems, we believe it is more important to consider all of the positive benefits that are made possible with AI. AI allows businesses to reach a level of efficiency that would not be possible without its aid as well as provides optimal and precise calculations that could be missed by the human eye. Matter of fact, most of the topic points in this blog post were generated using AI (under human supervision) which turns what would have been an hour project into a thirty minute project. Overall, there will be more and more advancement in AI technology. It will be up to how businesses and individuals choose to use it that will determine whether this advancement is positive or negative for society.

Contact NMY to see how professionally generated AI content can benefit your advertising strategy!


Rankin Children's Group Site
United Way Campaign Video
Resource Map Brochure


(318) 325-1544 | 1220 STUBBS AVE., MONROE, LA 71201