January 11th marked the end of times for publishers and advertisers on Facebook. Mark Zuckerberg, CEO of Facebook, announced on Thursday that he would be changing our familiar Facebook News Feed and altering it in favor of "more meaningful interactions."
This is a terrible nightmare for advertisers, publishers, and small business owners who rely on Facebook to promote their business. Here's why.
1. New scoring system for your business' posts
Starting soon, Facebook will start altering the way it determines which status updates you see. Currently, the Facebook algorithm delivers statuses depending on average post engagement (likes, clicks, comments, and shares) but that will soon change. Under Facebook's revamped News Feed, posts from friends and family will be much more prominent, but at the expense of publisher and brand pages being suppressed by as much as 5x.
2. Good-bye post engagement
Currently, it's estimated that average page reach is about 2-5% -- meaning that out of 100 page likes, only 2-5 of your fans are likely to see your posts. This number has been declining for years, but as Facebook integrates to their revamped News Feed, post engagement could plummet even further. Inc.com estimates that publishers and brands could see an average of 80% reduction in page reach, clicks, and engagement.
3. Ad prices could skyrocket
Because post engagement will be almost non-existent, brands and publishers can forget about their organic reach. Most small businesses who once relied on organic post reach will now have to turn to paid ads to get their information to the masses. The new change could, in turn, increase ad prices by substantially more going forward.
Newcomer, Morris, and Young, INC is a full service advertising agency, and we can handle ANY change. If you find your organic post reach declining, call us today to discuss how NMY can help you fight back! We specialize in Google AdWords, Facebook Advertising, and Search Engine Optimization to make sure you stay at the top of your market.
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.