If you are one of Facebook's 1.9 billion users, you've likely come across a meme. Meme's, or "humorous images, videos, pieces of text, etc. that are copied and spread rapidly by internet users" have consumed our social media platforms, search engines, and online news sources.
Memes are often used to spread awareness, carry cultural ideas, or promote worldviews, but many don't recognize the power of the meme in the advertising community. Brands, such as Jimmy John's sandwiches and Norweigian Airlines, have already incorporated memes into their advertising strategy.
1. Easy for the creator and the consumer
Most memes are simple images with a few words of printed text. With such simple creative guidelines, and with the help of meme makers like memegenerator.net, advertisers can create funny or thought-provoking memes in minutes. Memes can bring a new dinamic to a brand's online presence by creating an environment where followers can like, comment, and share original, value-added content.
2. Familiar and Inclusive
Most memes that spread around Facebook include specific references to pop culture, history, or famous people. Since these images are highly recognizable, many poeple find memes understandable and easy to identify. Memes that use specific references help create communities of people who feel "in" on the joke and share it with people who understand it, too.
3. New, Creative and Original Content
Memes are great advertising tools becasue they don't feel like a sales pitch. Instead of social media posts that feature product after product, a cute or funny meme can increase brand awareness while offering a break from direct sales tactics. Creating new, original content can also boost moral in the office by allowing an outlet for creativity. Even if you meme doesn't go viral, a well thought out, fun, and exciting meme will definitely grab the attention of your audience.
To see specific examples of memes being used in brand advertising, click HERE.
To learn more about how memes can be used in the advertising industry, click HERE.
For original, fun, and creative content for your social media or website, call NMY today!
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.