Image. Identity. Visual expressions broadcast our unique styles, personalities, and values to the universe. It separates us; revealing our individuality without saying a word. It’s the image we project to the world. It’s called branding and it’s the bedrock to any strong marketing strategy.
As a business owner, profitability is pretty high on the list of overall objectives. Marketing is an investment to help reach that objective. The big dilemma is how to market successfully and within budget. Unfortunately, there’s no magic bullet for successful marketing.
What works for a plumber may not work for a dentist. But there is one influence which applies to every business: The First Impression. You will be evaluated, judged, profiled, sized-up, accepted or cast aside in a matter of heart beats, and that’s why branding is essential to your overall efforts.
A company’s website is a marketing tool; make no illusions about it. The difference with a website when compared to other marketing formats is the fact that it has multiple purposes. You can click it, buy stuff from it, learn more about the business, etc. It’s also, typically, the first impression of your business to potential customers.
According to market research, more than half of website visitors spend less than 15 seconds viewing a website and even less on mobile; meaning you need to grab their attention wicked fast! (Hubspot.com)
Just like any marketing material, a website should project the image you want associated with your business. The more professional your business appears the more creditable it looks. It also needs to be engaging. You’ve got to make people stop and say, “uhm...that’s interesting.”
Enough mumbo jumbo!
Benefits of a Custom Website
Created for you, and only you. Your fingerprint in the vast digital ocean of chaos. You’ll have the ability to stun the explorers. It may be the difference in a potential customer clicking to see more of your business or product, or clicking to a competitor’s site..
Search Engine Friendly
If a website is a house, the code is the foundation. Code critically influences how search engines rank a site (SEO). The better search engines like your site, the higher the ranking, the greater potential for more visitors. Not only will the design be custom but the coding within will be too.
The internet changes as often as stock prices, so it’s important your website adapts to those changes. Also, custom coding can accommodate features you may want or need in the future.
No website is immune to internet shenanigans, but a custom site is less likely to be victimized when compared to other sites.
When things go all Lord-Of-The-Flies, you’ll need someone to call. If you’ve chosen the custom website route, you’re probably besties with the designer by now...so just call them!
There it is. If none of this is important to you, you don’t need a custom website.
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.